Short answer: Proceed with caution. Seativo.co.uk sells tickets to football matches and other major events, and it promises buyers a full refund if anything goes wrong. One buyer says their tickets turned out to be real. But the site works in a part of the UK ticket market that is tightly restricted by law, and there is very little independent feedback to go on. That combination makes it a high-risk place to spend money.
The site's main selling point is a "100% Ticket Guarantee," backed by the line "Valid seats or your money back." It is a reassuring message for fans who have been priced out or locked out of official sales.
A guarantee, however, is only as strong as the company behind it. If a ticket is cancelled at the turnstile on matchday, a refund weeks later does not get you into the ground. And the promise only has value if the seller is still around, and still answering emails, when you need to claim.
In England and Wales, reselling football tickets is not a free market. Section 166 of the Criminal Justice and Public Order Act 1994 makes it an offence for an unauthorised person to sell, or offer for sale, a ticket for a designated football match. The 2007 designation order covers matches involving Premier League, Football League and National League clubs, as well as national teams.
Clubs enforce this through their own rules too. Southampton FC warns that anyone caught selling tickets can face bans of up to 12 months, and Plymouth Argyle says touted tickets may be cancelled and holders refused entry. Major clubs, Liverpool included, tell fans to buy only through official channels. For a buyer, the practical risk is simple: a ticket from an unauthorised seller can be voided, and you may be turned away at the gate.
A thread on r/Tickets offers the most direct account so far. One user wrote: "Seativo are indeed legit - didn't believe it myself at first. Came through today - phoned LFC ticket office just to check they were genuine tickets and confirmed they were."
Not everyone was convinced. Another reply simply asked: "Really we supposed to believe that??"
Both reactions are worth weighing. A single positive story does not prove a seller is reliable, and glowing posts can come from real customers, affiliates or the seller itself. There is also a catch: even a genuine ticket, bought from an unauthorised reseller, can still be cancelled by the club if it is traced back to the original account holder.
Seativo has only a limited number of reviews on Trustpilot. For a site selling high-demand tickets, often at several hundred pounds each, that is a thin record. A handful of reviews cannot show how the company handles cancelled matches, refused entry or refund requests, which are exactly the moments a guarantee is meant to cover.
A small review count is common for new businesses, so it is not proof of wrongdoing. It does mean buyers are taking more on trust than they would with an established, authorised seller.
The evidence is mixed, and the risk appears high. At least one buyer reports receiving genuine tickets. But selling tickets for designated football matches without authorisation is restricted in the UK, clubs actively cancel touted tickets, and independent reviews are scarce. A money-back promise does not remove any of those risks.
Red Flags to Look For
For football, buy from the club's own ticket office or its official resale exchange. For concerts and other events, look for sellers that are members of a recognised industry body, such as STAR in the UK. Pay by credit card where possible, since it gives you extra protection if a purchase goes wrong.
Before paying any unfamiliar site, run its address through a website checker and read the full report. If you have already bought from Seativo and run into problems, keep every email and receipt, contact your card issuer about a chargeback, and Report a Scam so other fans can see the warning.
Possibly, but the risk is high. One fan's success story sits against strict UK resale rules, active club enforcement and very little independent feedback. For football in particular, a ticket from an unauthorised seller can still be cancelled, guarantee or not. The safest seat is usually the one bought through the official box office.
This article has been written by a scam fighter volunteer. If you believe the article above contains inaccuracies or needs to include relevant information, please contact ScamAdviser.com using this form.
Adam Collins is a cybersecurity researcher at ScamAdviser who operates under a pseudonym for privacy and security. With over four years on the digital frontlines, he specialises in translating complex threats into actionable advice. His mission: exposing red flags so you can navigate the web with confidence.
